Views: 68 Author: Site Editor Publish Time: 2024-07-18 Origin: Site
As the market size of the pet industry continues to expand, pet products are becoming more and more abundant. As the first bridge between brands and consumers, how to accurately and quickly help brands attract consumers' attention and promote sales has become the focus of many pet industry brands. Today, I will share with you several pet product packaging cases that empower brand marketing from different angles and attract consumers' attention.
The packaging design of the O-Sitter pet robot integrates the packaging into a cat bed, turning the packaging into a part of the product's added value. When users disassemble the product, there is an extra layer of surprise, which is more in line with the environmental protection concept of recycling.
The overall packaging box is designed in the form of a top and bottom cover. After the user gets it, he can stack the inner and outer layers of the paper box up and assemble them up, which can double the space on the original basis and turn it into a luxurious cat villa.
How can we make the stacking of paper boxes safe and secure without affecting the cat's movement? The designer uses the outer top cover as the bottom and the floor cover buckled on top of the top cover. The natural size difference between the two allows the floor cover to be completely embedded inside the top cover. The top platform surface of the product lining is then used to support the upper part of the floor cover.
In order to ensure the practicality of the cat bed and prevent the active cat from pushing down the upper part of the paper box, the designer dug holes where the upper and lower covers overlap and fastened them with buttons. A total of two holes were made in the front and back of the cat bed. With this buckle fixation and the tight fit of the upper and lower covers, it is difficult for the cat to destroy it no matter how strong it is.
In addition to being used in branded cat litter line transport box logistics, this pet packaging box can also be converted into a cat bed for secondary use after the user unpacks the package.
The designer took the portable cardboard cat bed as design inspiration. It has two uses and is reusable. The packaging box meets the normal needs of wrapping and transporting objects. When folded into a cat house, it can become a safe space for cats to rest. The swing lid combination expands the top space to maximize the space inside the house. The design of openable doors and windows makes the space more spacious and comfortable.
Through today's case, it is not difficult to find that in the future, pet product packaging not only needs to meet functional requirements, but also hopes to become a bridge connecting the emotions between people and pets, making every interaction full of meaning and fun.
content is empty!