Brand Packaging Is Designed To Be Practical And Environmentally Friendly

  In today's society, environmental protection and sustainability have become a hot topic of common concern. The packaging industry is no exception. It shoulders the dual mission of reducing the burden on the earth and optimizing resource utilization. As this concept is deeply rooted in people's hearts, the exploration and practice of sustainable packaging has become more active. From the environmental protection concept at the beginning of design, to the environmental protection considerations of material selection, to the green process of production and manufacturing, and even recycling and reuse after use, every link is pursuing the maximum environmental benefits.

  Today, the editor will share with you several unique environmentally friendly packaging cases. These cases not only show the wisdom of the brand, but also highlight their commitment to sustainable development. I hope that through these innovative practices, we can inspire us to think more deeply about the sustainable development of the packaging industry and continue to create more sustainable packaging innovation solutions.

1.Box beverage packaging

  For this apple juice packaging, the designer thought from the perspective of ecological agriculture and used a glue-free environmentally friendly carton with an integrated handle, which is convenient for carrying and reflects concern for the environment.

  The main visual of the packaging is a gorgeous watercolor painting depicting a cheerful singing bird, which is both artistic and relaxing, as if bringing people into a peaceful pastoral landscape. The rotating words are like passionate conversations captured inadvertently at a party, adding a sense of dynamism and vitality to the entire packaging.

  To support small-scale production, the Bib packaging is distinguished by two labels, one with a bird on an apple tree and the other with an insect, which together tell a story about symbiosis with nature. The color-coded labels on the side show the unique characteristics of each apple variety in a playful and humorous way.

2.E-commerce packaging recycling system

  RE-ZIP is a circular system that is working to challenge the disposable culture of packaging and promote multiple reuse of packaging. Customers who shop online choose RE-ZIP packaging at checkout, and after receiving the goods, they fold them for easy return. The nearest drop-off point can be easily found using the RE-ZIP app. Once the customer scans RE-ZIP at the drop-off point, a voucher will be issued, which can be used as a reward for customers and a way for online stores to retain customers.

  The RE-ZIP infrastructure ensures that any returned packaging will be directed through existing movements to a cleaning center, where it will be prepared for the next shipment and can therefore be used again and again. Importantly, the packaging does not have to be manufactured more than once, compared to regular single-use packaging. A RE-ZIP package is returned by a customer an average of 4.4 times, which equates to an 80% return rate, and the packaging is designed to be used up to 10 times, making it more environmentally responsible.

3.Shawl Packaging

  Weather - bingo kasuri shawl" is a versatile cotton shawl that is comfortable all year round, made from "Bingo kasuri", a traditional dyed fabric from Hiroshima Prefecture, with the brand concept of "a shawl to enjoy everyday".

  The action of "wrapping" the product around the neck is incorporated into the package shape, which not only attracts the user's attention and is fun to pick up, but also can be placed vertically or horizontally according to the limited store space, and is a polyhedron. We also considered the freedom of layout and functionality, such as the possibility of stacking.

  In today's consumer goods market, sustainable and environmentally friendly packaging is gradually becoming a key opportunity and challenge for brand development. This packaging strategy not only creates a distinctive product feature for the brand through its unique personalized label, but also significantly enhances the brand image while improving market recognition.

  With the increasing awareness of consumers about environmental protection, sustainable packaging is not only a market trend, but also a manifestation of brand responsibility. It demonstrates the brand's commitment to sustainable development by reducing the environmental footprint, bringing deeper value to the product. This value is not only reflected in the quality and function of the product, but also in the emotional connection between the brand and consumers, which wins the trust and loyalty of consumers for the brand.